Wilson
1089 Wilson St W · Ancaster · 43.199276, −80.017355
900,000+
Impressions / month
The one ad they can’t skip.
Five double-sided digital billboards across four Ontario markets. 5.22 million impressions a month, in front of people who are already out and already spending.
01
The statement
Attention is the product.
Every other screen can be closed, muted or scrolled past. Ours is the one medium that has to be looked at. Physical, unavoidable, and standing exactly where the buying decision gets made.
02
The network
Built where buying happens.
5
Locations
5,220,000+
Impressions / month
4
Ontario markets
Five locations
Select to move the map
Millway
535 Millway Ave · Concord · 43.807821, −79.527751
1,320,000+
Impressions / month
Wonderland
3200 Wonderland Rd S · London · 42.933851, −81.279946
1,140,000+
Impressions / month
Southdale
9 Southdale Rd E · London · 10×35 & 10×20 ft · 42.940159, −81.257716
1,080,000+
Impressions / month
Rymal
1400 Rymal Rd E · Hamilton · 43.187053, −79.830767
780,000+
Impressions / month
Too big to ignore.
Built to be seen from a distance, remembered up close, and impossible to look away from in between.
03
Digital
One screen. Many stories.
Swap the message
These are LED screens, not pasted vinyl. Run an offer this week and a different one next week. No reprint, no install crew, no extra cost.
Own the moment
Slots run on a six or ten second rotation depending on the board. Match the message to the hour, the weather or the weekend.
Both directions
Every board in the network is double-sided. You get the morning commute and the drive home for one buy, not two.
04
Why out-of-home
People are still out there.
Scale
Big screens. Big environments. Big attention. Nothing else in the day is this size.
Context
The right message, in the right place, at the moment it can still be acted on.
Frequency
The same commute, twice a day, five days a week. Repetition turns a name into a habit.
05
Potential reach
See what you’d reach.
Pick a board and a run length. Every figure below comes from that board’s own traffic count, not an average across the network.
Traffic count at that location each day
12 weeks
4 wks24 wks
Where these numbers come from. Impression figures are the traffic count at each location, multiplied by 30 for a month and by 7 for each week of a run. A campaign total assumes a continuous booking. ROAS is an industry benchmark adjusted for rate, not a forecast of your result. Published research puts out-of-home at an average of $5.97 in sales per $1 of ad spend, the 597% shown on a twelve-week run. Longer bookings earn a lower weekly rate, so the same impressions cost less and the estimate rises to 716% at twenty-four weeks; shorter bookings pay more per week, so it falls to 478% at four. Source: Benchmarketing (Omnicom Media Group) research commissioned by the OAAA, reported in “New Study: Media Plans Optimized with Higher Investments in OOH”, oaaa.org, 2018. That is a category-wide average across multi-channel campaigns, and individual results vary.
Impressions / month
Eyes on the board every month
Over your 12-week run
Total campaign impressions
Estimated ROAS
06
The process
From idea to screen.
01
Choose your market
02
Choose your screen
03
Send your creative
04
Go live
Ready to get seen?
We run five boards, not five hundred, and every one is published with its real size, facing, slot length and monthly impressions. Tell us the market and roughly when you want to run, and a rate comes back the same week.