The True North Billboards digital screen at 1089 Wilson St W in Ancaster, facing the Wilson Street roundabout and retail plaza.

Ancaster, Ontario · Digital billboard Live now 43.199276, −80.017355

1089 Wilson St W

Wilson St W at McClure Rd, facing the retail plaza and roundabout.

900,000+

Impressions / month

10×20

Feet

East & West

Facing

6s

Ad rotation

/About this location

Ancaster’s busiest corner does the selling for you. Traffic crawls into the Wilson St W roundabout, heads come up, and your ad is the only thing to look at, facing a plaza with ten or more national anchors.

With 900,000+ monthly impressions from one of Hamilton’s most affluent and fastest-growing markets, the message lands metres from where that audience already spends.

Why advertise here

  • Ten or more major retail anchors within 500 m of the board
  • High dwell time at the roundabout: extended exposure, not a glance
  • Double-sided: captures both traffic streams at once
  • Affluent Ancaster suburban market, Hamilton area

Retail anchors in view

RONA Value Village Canadian Tire Walmart Tim Hortons Boston Pizza Starbucks Popeyes McDonald’s Winners Dollar Tree
/ Potential reach

Traffic count at that location each day

12 weeks
4 wks24 wks

Where these numbers come from. Impression figures are the traffic count at each location, multiplied by 30 for a month and by 7 for each week of a run. A campaign total assumes a continuous booking. ROAS is an industry benchmark adjusted for rate, not a forecast of your result. Published research puts out-of-home at an average of $5.97 in sales per $1 of ad spend, the 597% shown on a twelve-week run. Longer bookings earn a lower weekly rate, so the same impressions cost less and the estimate rises to 716% at twenty-four weeks; shorter bookings pay more per week, so it falls to 478% at four. Source: Benchmarketing (Omnicom Media Group) research commissioned by the OAAA, reported in “New Study: Media Plans Optimized with Higher Investments in OOH”, oaaa.org, 2018. That is a category-wide average across multi-channel campaigns, and individual results vary.

Impressions / month

Eyes on the board every month

Over your 12-week run

Total campaign impressions

Estimated ROAS

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