The True North Billboards digital screen at 535 Millway Ave in Vaughan, near Vaughan Mills and Highway 400.

Vaughan, Ontario · Digital billboard Coming soon 43.807821, −79.527751

535 Millway Ave

On Jane St, surrounded by Vaughan industrial and minutes from the retail base.

1,320,000+

Impressions / month

10×20

Feet

North & South

Facing

10s

Ad rotation

/About this location

Your brand at the front door of Vaughan Mills. This double-sided screen on Jane St catches the full commercial corridor connecting the GTA’s densest retail and industrial base to one of its highest-traffic consumer destinations.

With 1,320,000+ monthly impressions in front of buyers already out spending, this is the busiest board in the network. Boards on this corridor rarely come open, so timing counts.

Why advertise here

  • Vaughan Mills: 15M+ annual visitors
  • Highway 400: 200,000+ vehicles pass daily
  • Double-sided: captures both traffic streams at once
  • Vaughan’s industrial base keeps expanding, so there are always new tenants

The board sits at the intersection of Vaughan’s two dominant traffic generators: Vaughan Mills and Highway 400. The corridor also delivers 10,000+ daytime industrial workers within 1 km, making it one of the GTA’s most layered advertising corridors.

Corridor profile

Vaughan Mills Highway 400 Jane St Vaughan industrial base
/ Potential reach

Traffic count at that location each day

12 weeks
4 wks24 wks

Where these numbers come from. Impression figures are the traffic count at each location, multiplied by 30 for a month and by 7 for each week of a run. A campaign total assumes a continuous booking. ROAS is an industry benchmark adjusted for rate, not a forecast of your result. Published research puts out-of-home at an average of $5.97 in sales per $1 of ad spend, the 597% shown on a twelve-week run. Longer bookings earn a lower weekly rate, so the same impressions cost less and the estimate rises to 716% at twenty-four weeks; shorter bookings pay more per week, so it falls to 478% at four. Source: Benchmarketing (Omnicom Media Group) research commissioned by the OAAA, reported in “New Study: Media Plans Optimized with Higher Investments in OOH”, oaaa.org, 2018. That is a category-wide average across multi-channel campaigns, and individual results vary.

Impressions / month

Eyes on the board every month

Over your 12-week run

Total campaign impressions

Estimated ROAS

Book this board

Claim this corner.

Tell us roughly when you want to run. We come back with availability and a rate the same week.