The True North Billboards digital screen at 1400 Rymal Rd E in Hamilton, at the Dartnall Road junction.

Hamilton, Ontario · Digital billboard Coming soon 43.187053, −79.830767

1400 Rymal Rd E

Rymal Rd E at Dartnall Rd, between the neighbourhoods and the commercial strip.

780,000+

Impressions / month

10×20

Feet

East & West

Facing

6s

Ad rotation

/About this location

Hamilton’s spenders drive past this board every day. The screen commands the Rymal Rd E and Dartnall Rd crossroads: the daily route for contractors, fleet drivers and the families filling the subdivisions around it.

With 780,000+ monthly impressions in both directions, the same high-intent audience is reached again and again until your name is the one they call first.

Why advertise here

  • High commercial vehicle and tradesperson traffic
  • Key junction connecting neighbourhoods to the commercial strip
  • Double-sided: captures both traffic streams at once
  • Growing residential development around the intersection

Retail anchors in view

A&W Krispy Kreme Starbucks RBC Petro-Canada GlideWash TD Arby’s Swiss Chalet RONA
/ Potential reach

Traffic count at that location each day

12 weeks
4 wks24 wks

Where these numbers come from. Impression figures are the traffic count at each location, multiplied by 30 for a month and by 7 for each week of a run. A campaign total assumes a continuous booking. ROAS is an industry benchmark adjusted for rate, not a forecast of your result. Published research puts out-of-home at an average of $5.97 in sales per $1 of ad spend, the 597% shown on a twelve-week run. Longer bookings earn a lower weekly rate, so the same impressions cost less and the estimate rises to 716% at twenty-four weeks; shorter bookings pay more per week, so it falls to 478% at four. Source: Benchmarketing (Omnicom Media Group) research commissioned by the OAAA, reported in “New Study: Media Plans Optimized with Higher Investments in OOH”, oaaa.org, 2018. That is a category-wide average across multi-channel campaigns, and individual results vary.

Impressions / month

Eyes on the board every month

Over your 12-week run

Total campaign impressions

Estimated ROAS

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