The True North Billboards 10 by 35 foot digital screen at 9 Southdale Rd E in London, Ontario.

London, Ontario · Digital billboard Coming soon 42.940159, −81.257716

9 Southdale Rd E

Southdale Rd E at Wharncliffe Rd. The only board in the network with a 10 × 35 ft face.

1,080,000+

Impressions / month

10×35

Feet, plus a second 10×20

North & West

Facing

10s

Ad rotation

/About this location

Thirty-five feet of screen. Impossible to miss. At Southdale Rd and Wharncliffe Rd, shoppers and commuters all stack up at the intersection, and for the length of that red your brand owns the view.

With a second 10 × 20 ft screen and 1,080,000+ monthly impressions, this board sits at a crossroad London’s suburbs cannot avoid. It is the one advertisers ask for by name.

Why advertise here

  • Seven or more major retail anchors within 500 m of the board
  • High dwell time at the gas station, intersection and retail entrances
  • Double-sided: captures both traffic streams at once
  • Close to affluent London suburban neighbourhoods

Retail anchors in view

Esso Tim Hortons Mercedes-Benz Toyota Hyundai Nissan Land Rover Leon’s The Brick McDonald’s Car wash
/ Potential reach

Traffic count at that location each day

12 weeks
4 wks24 wks

Where these numbers come from. Impression figures are the traffic count at each location, multiplied by 30 for a month and by 7 for each week of a run. A campaign total assumes a continuous booking. ROAS is an industry benchmark adjusted for rate, not a forecast of your result. Published research puts out-of-home at an average of $5.97 in sales per $1 of ad spend, the 597% shown on a twelve-week run. Longer bookings earn a lower weekly rate, so the same impressions cost less and the estimate rises to 716% at twenty-four weeks; shorter bookings pay more per week, so it falls to 478% at four. Source: Benchmarketing (Omnicom Media Group) research commissioned by the OAAA, reported in “New Study: Media Plans Optimized with Higher Investments in OOH”, oaaa.org, 2018. That is a category-wide average across multi-channel campaigns, and individual results vary.

Impressions / month

Eyes on the board every month

Over your 12-week run

Total campaign impressions

Estimated ROAS

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